ESPRIT embraces American sportswear tradition, WWD
The guru behind ESPRIT’s big comeback on why the brand and Scandinavia are the perfect match, Vogue Scandinavia
The age of functional maximalism, Highsnobiety
Can ESPRIT Stage a comeback? Puck
Fans as frisson - chat with ESPRIT Chief Brand Officer Ana Andjelic, Highsnobiety
Brand Chief Ana Andjelic on Breathing Life Back Into ESPRIT, Muse by CLIO
ESPRIT Denim 2023 Ad Campaign, The Impression
How to Fix Broken Brands, The Business of Fashion
From California Cool to New York Nuanced, Esprit Rebuilds, WWD
‘Without having a clear aesthetic, you can’t survive as a brand’: How Esprit is rebranding itself for a 2023 U.S. comeback, Modern Retail
A Chat with ESPRIT’s New Chief Brand Officer, Sprezza
ESPRIT Enters its Playful Era with Summer 2023 Campaign, V Magazine
ESPRIT Opens New York SoHo Pop-Up, Plots Fashion and Retail Direction, WWD
The Jacobs Effect, Highsnobiety
What’s a Creative Director For, Anyway? SSense
Marketers of Fire: ESPRIT Global Chief Brand Officer
How Brands are Experimenting with Web3, Harvard Business Review
The New Customer Journey, Sociology of Business
Luxury x Culture, Sociology of Business
Intro to Community Commerce, Sociology of Business
Fundamentals of Group Buying, Sociology of Business
Play to Buy: The Gamification of Shopping, Sociology of Business
The New New Menswear, Sociology of Business
Not Normal, Sociology of Business
Introverted, Sociology of Business
The Good, the Bad, and the Glitchy, Sociology of Business
Decentralized Commerce, Sociology of Business
The New Commerce Opportunity, Sociology of Business
The Web3 Talent Gap, Sociology of Business
Cortiez Goods, Sociology of Business
Entertainment x Shopping, Sociology of Business
De-Commercialization, Sociology of Business
The Taxonomy of Value, Sociology of Business
Web#3 Playbook for Brands, Sociology of Business
The Power of Secondary Marketplaces, Sociology of Business
Luxury x Crypto, Sociology of Business
Lessons from Cash App, Sociology of Business
Why VCs should pay attention to brands, Sociology of Business
4 Elements of a Successful Brand Refresh, Harvard Business Review
We are All Living in a Post-Genre Fashion Future, Highsnobiety
American Designers are Finally Dominating Fashion, Highsnobiety
The Next Supreme Will Come From the Metaverse, Sociology of Business
Drip is the new drop, Sociology of Business
Deconstructing Zara’s Strategy, Sociology of Business
Brand Starter Kit, Sociology of Business
Death of the B-Corp, Sociology of Business
Who is Your Audience? Sociology of Business
Degrowth as an Aspiration, Sociology of Business
The Banana Republic Comeback Has Begun! GQ
Banana Republic’s Back With a New Look You’ll Want to Rock All Fall, Complex
Zero-party data: The new marketing frontline for luxury, Vogue Business
The Secret to Breathing New Life Into Old Brands, Business of Fashion
Business comfort! Experts from the world of fashion and beauty weigh in on the new rules of office style, Daily Mail
Banana Republic Tries to Become Cool Again—By Looking to Its Past, Wall Street Journal
Banana Republic Moves to Reposition, WWD
Banana Republic Revives Its Adventurous Past With Rebrand, Adweek
Adventure Awaits With Banana Republic's New Look, L’Officiel
Banana Republic goes back to its roots with new brand identity, Marketing Dive
Should Banana Republic revisit its safari past?, Retail Wire
Banana Republic’s Safari Reboot Needs More Than Just Nostalgia, Forbes
Banana Republic wants to reposition itself with a new brand identity, Bullfrag
The New American Look, The Sociology of Business
imitation as Taste, The Sociology of Business
The Copycat Advantage, The Sociology of Business
Brand Modeling, The Sociology of Business
How to Turn Innovation into a Brand Strength, The Sociology of Business
How Brands Create Value, The Sociology of Business
Want More Loyal Customers? Offer a Community, Not Rewards, Harvard Business Review
Social Influence: How Brands Can Strategically Use It, The Sociology of Business
ABC: How to Tell Your Brand Story, The Sociology of Business
Brand Audit, The Sociology of Business
Activating the Taste Map, The Sociology of Business
The Taste Map, The Sociology of Business
New models of social influence, WARC
The Reign of the Great Fashion Amateur, Highsnobiety
The Year Fashion Met Reality, The Sociology of Business
The Flex Commerce Era, The Sociology of Business
The Brand Checklist, The Sociology of Business
Predicting a Brand’s Success: Signals to Look for, The Sociology of Business
K-Shaped Aspiration, The Sociology of Business
The Five at Five by Appear Here
Special Report: Good Collaborations are Art, Great Ones are Kitsch, Highsnobiety
Winning in aspirational markets, The Sociology of Business
Why is this interesting? The Monday Media Diet
14 things I learned from writing a book, The Sociology of Business
Why is this interesting? - The Travel Nostalgia Edition
Big Fashion’s Niche Future, The Sociology of Business
Special Report: Creativity is Dead, Long Live Curation, Highsnobiety
5 Things That Brought Us to a Nostalgic Place of Reruns and Rereleases, Adweek
Differentiation in the Sea of Sameness, The Sociology of Business
What Modern Brands Can Learn from Häagen-Dazs, The Sociology of Business
The New Localism, The Sociology of Business
Your Margin is My Opportunity, The Sociology of Business
The Feed is the New Gallery, The Sociology of Business
Outside Innovation, The Sociology of Business
Five Driving Forces Behind the Furniture Hype, Luxury Daily
The Reverse Pyramid of Telfar, The Sociology of Business
The DJ Model of IKEA, The Sociology of Business
The End of Cultural Icons: Why There Will Never Be Another Air Jordans, The Sociology of Business
The Wonder Wheel of GOOP, The Sociology of Business
The Business of Future, The Sociology of Business
The Galaxy of Kanye, The Sociology of Business
Unlocking Strategic Growth, The Sociology of Business
The Modern Brand OS, The Sociology of Business
From Assets to Brands, The Sociology of Business
The Virgilization of Virgil Abloh, The Sociology of Business
The End of Efficiency, The Sociology of Business
We Have Never Been Normal, The Sociology of Business
Luxury Domesticity, The Sociology of Business
Contradictions, Inversions, Oddities, and Coincidences, The Sociology of Business
Shape of Post-COVID Retail, American Marketer
Will Brands Need to Reposition Post-Pandemic? Luxury Daily
New Heroes, Cult Objects, and Days of Glory, The Sociology of Business
The 4Cs of The Modern Brand, The Global Pandemic Edition, The Sociology of Business
Why Airbnb made a big mistake by ditching its marketing, Fast Company
We have a hard time envisioning the post-pandemic world, and here is why, The Sociology of Business
Coronavirus Killed the Modern Aspiration Economy. Here is What Comes Next, The Sociology of Business
In the Future, All Brands Will Be B-Corps, The Sociology of Business
Nice Things for Good Life, The Sociology of Business
What Niche Magazines Can Teach Us About Taste, The Sociology of Business
How Micro-Communities Transform Aspiration, The Sociology of Business
Move Over Influencers, Here Come Curators, The Sociology of Business
Rise and Fall of GMO Brands, The Sociology of Business
From Social Affordance to Lifestyle, The Sociology of Business
From Loyalty to Membership, The Sociology of Business
The Brands and Playbook that Defined the DTC Decade, Glossy
We are in the Middle of Experience Wars, Luxury Daily
Veblen is Wrong: The New Aspiration Economy, Data Driven Investor
Why Taste Communities are the Future of Marketing, Advertising Age
Mimicry as Taste: Why Cultural Sameness is a Matter of Social Design, Medium
5 for 10, Medium
Unlocking the Zeitgeist, Medium
The Decade in Fashion, Medium
The Decade in Luxury Travel, Medium
What are Pop-Ups Good for?, Glossy
The Decade of Two Luxuries, Medium
On Trends, Systems, and What We Learned in the Last 10 years, Why Is This Interesting
Anthology, 2010-2020, Medium
The Away Luggage Saga Shows Venture Capital Needs a Reality Check, Marker
Three Models of Social Influence, The Startup
DTC as a Growth Strategy, Noteworthy
To Hack Growth, Startups Have to Hack Culture First, Marker
5 Ways Social Commerce is Changing the Way we Shop, Adweek
The Passion Economy is a Trap, Medium
A brand Guide to Building Content Capabilities In-House, Glossy
Why Learning from First-Mover Mistakes is Key to Capturing Market Share, Advertising Age
New Socio-Economic Dynamics of the Art Market, Luxury Daily
Rise of Fanmade brands, Medium
Four mandates of every brand CMO, Glossy
The Anatomy of Fenty’s Success, Luxury Daily
The problem with luxury fashion’s YouTube strategy, Glossy
Personal branding for people who hate personal branding, Fast Company
Feasting on the Five Layers of Innovation, Advertising Age
Building a personal brand isn’t always about making yourself look good, Fast Company
The Experience Economy is Blurring the Lines Between Hospitality and Retail, Glossy
In This Era of Persistent Burnout, Brands Need to Make Downtime “Cool” for Consumers, Adweek
The immersive Retail Experience is Getting in the Way of the Purchase, Advertising Age
5 Pillars of a Successful Content Strategy, Glossy
How Internet Popularity Killed Authenticity, Fast Company
How Retail Brands Can Survive the Attack of the Algorithm, Advertising Age
Brand Strategy Executive Ana Andjelic Loves Vintage Demin and this Sustainable Lifestyle Brand, Fast Company
Brand Strategy Executive Ana Andjelic Has the Best Travel Tips, Fast Company
The Hair Care Industry is Due for a Change, Glossy
Five Challenges Stumping Luxury Fashion, Luxury Daily
The Problem with Transparency in Fashion, Glossy
Rethinking Fashion’s Transparency Gameplan, Luxury Daily
Before hacking growth, brands must hack culture first, 2pm
The 4Cs of the Modern Beauty Brand, Glossy
The 4Cs of the Modern Brand, Advertising Age
Five Tactics for Winning at Physical Retail, Glossy
How Everlane, Outlier, and Patagonia are tapping into the ‘social activewear’ phenomenon, Lean Luxe
Off-White, Vetements, and the rise of the fashion trolls, LeanLuxe
Why every brand should be watching the emerging beauty industry, Adweek
Four Pillars of the Modern Brand Identity, Advertising Age
Why visceral storytelling is the next brand-building territory, LeanLuxe
Luxury fashion is not ready for sustainability, Luxury Daily
What's wrong with fashion's sustainability strategy, Glossy
Why visceral language is the next brand-building territory, Advertising Age
Brand Identity as a network effect, Form Design Magazine
Interview with Carlos Joao Parreira, The Shift
The dark side of the direct-to-consumer brand experience, LeanLuxe
Why data is the future of customization, Fashion&Mash
New tech touchpoints aren't killing retail. They are bringing it back to its personal roots, Adweek
Everything the Internet did to media will happen to retail, Luxury Daily
Interview spotlight: Can the hospitality industry hack its own growth? Verb Brands
Talking strategy, luxury and digital technology with Ana Andjelic, Promo Magazine
Rethinking luxury's technology gameplan, Lean Luxe
Why retail labs are toast, Advertising Age
Broader undoing of legacy jewelry business with neglect of younger female demo, Luxury Daily
Blockchain and the Internet of Luxury, Luxury Daily
Milan is dominating design, from fashion to furniture, Glossy
What luxury brands can learn from hospitality’s experience with artificial intelligence, Luxury Daily
Word-of-mouth: How to use offline behavior for online gains, Pure Life Experiences
Made in Italy: Milan's interior design renaissance, Luxury Daily
Ironically, the slowness movement has no signs of slowing down, Lean Luxe
Keeping it simple: The rise of hygge, wabi-sabi and slow making, Pure Life Experiences
The new non-digital divide, Advertising Age
Are luxury brands taking their eye off Gen X?, Luxury Daily
What high fashion can learn from street, Glossy
Fashion consumers waking up to pajamas?, Luxury Daily
The Political Economy of Rebellion, Inc., Brand Quarterly
Flair for the obscure is luxury's new currency, Glossy
Portuguese interior design and the cult of slow making, Luxury Daily
Retailers are working to change the discount-driven shopping culture, Glossy
Can luxury brands avoid deep discounts this holiday season? Luxury Daily
In fashion, creative networks are taking over, Glossy
See-now, buy-now comes to fashion marketing, Advertising Age
Where to invest in fashion technology?, Luxury Daily
Why the store of the future actually doesn't want to sell you anything, Lean Luxe
The game-changing digital transformation of fashion week, Luxury Daily
How Copenhagen is setting the tone for fashion worldwide, Glossy
Top qualities of a thoroughly modern marketer, The Guardian
Six habits of a modern fashion CMO, Glossy
Are agencies missing on the luxury opportunity?, Luxury Daily
Why media design is the new media planning, The Guardian
Fashion brands, long focused on excess, are finally waking up to sustainability, Adweek
Luxury's lesson to brands: Get your customer experience right, Brand Quarterly
From the outside in: Fashion's great disintermediation, Glossy
Media planning needs to change in customer-centric digital economy, Advertising Age
How fashion needs to deliver in digital commerce, Luxury Daily
Why luxury brands must evolve their media planning and buying strategy, Luxury Daily
Marketers should be hunting for a perfect product, not influencers, The Guardian
Four forces behind luxury complexity, Luxury Daily
Is collaboration in fashion the new black? The Guardian
Luxury Women to Watch 2016, Luxury Daily
The Guardian's Media & Tech's Network Top Ten Stories of 2015, The Guardian
Brand-building in the on-demand economy, the Guardian
Luxury brands are falling behind in storytelling, The Guardian
Five rules of opportunity design, Ad Age
As Luxury Brands Embrace Data, Will They Use It Like a Butler or a Stalker?, Adweek
Can luxury brands hack their own growth?, The Guardian
Why service design is luxury's new battleground, Ad Age
How to grow your independent business, Capsule Show
Luxury brands must redefine the way they do business, The Guardian
Why growth hacking is the next thing for marketing, Ad Age
The art market is about to have its Uber moment, Luxury Daily
Digital has failed to solve adland's problem with measurement, The Guardian
Why luxury brands must invest more in digital advertising, Luxury Daily
Athleisure: The TriBeCa mom cult that went mainstream, Campaign US
Luxury consumer preference for experience over ownership heralds sharing economy, Luxury Daily
Luxury's emerging identity crisis, Luxury Daily
Ballet in Balmain: The latest renaissance in luxury childrenswear, Luxury Daily
The sociology of branding, Communication Arts
4 ways luxury brands can win by focusing on consumer behavior, Luxury Daily
Are you solving the right business problem? Here are 5 ways to get to your question zero, Fast Company
Why innovation often happens at the edge, Luxury Daily
Luxury Brands Must Innovate or Die in the Digital Age, Ad Age
The New York Times' Facebook Deal May Prove to Be "Growth Hacking" at Its Best , Adweek
Experience is the new bling: How to build a modern luxury brand, Luxury Daily
Experience is the new bling: How to build a modern luxury brand, Campaign US
The real reason Apple is crashing the luxury party, Adweek
How Apple became China's most coveted luxury brand, Adweek
What Problem Are You Solving?, Campaign US
Tiffany Rose to the Occasion, Campaign US
Lack of Gender Diversity in Agencies is an Organizational Failure, The Guardian
Why Brands Should Pay Attention to Collaborative Consumption, The Guardian
Hacker, Maker, Teacher, Thief: Advertising's New Generation, Lulu Publishing (Editor & Author)
How Brands Can Win in the Sharing Economy, Fast Company
What Marketers are Getting Wrong About Loyalty, Fast Company
Doing Cultural Studies: The Story of the Sony Walkman, SAGE Publications (Author)
The Fast Follower Digital Gameplan, Advertising Age
Do We Need a New Definition of Creativity?, Advertising Age
Why "Nike Future" is Rewriting the Past, Advertising Age
Time to Rewrite the Brand Playbook for Digital, Advertising Age
Why Digital Agencies Aren't Ready to Lead, Advertising Age
Not Quite Correct, Mr. Goodby, Advertising Age
Transformation in the Media Industry: Customization and Branding as Strategic Choices for Media Firms, Edward Elgar Publishing (Author)